Menu & beverage development · Ingredient costing & pricing · Coffee cart & shop launch planning · Barista hiring & training · Hospitality systems · Vendor & roaster relationships
I've built barista teams, coffee menus, cart launch plans, and a coffee brand from scratch. Now I'll help you build yours.
Stefania Marzelia — barista-turned-founder, coffee educator to over a million people, and the founder of Sips.
Coffee Notes and Strategy Sessions are how I hand over a decade of real coffee-business experience — no fluff, no gatekeeping.
Why Me?
Most coffee advisors have run one shop, or none. I'm currently running mine.
I'm not teaching from a textbook — I'm building Sips right now, the same way you're building your cart, café, or concept.
Everything in Coffee Notes and every Strategy Session comes from menu development, beverage costing, hiring, training, hospitality systems, and vendor relationships I've actually done — recently, not a decade ago.
Coffee Notes are here when you want short, focused lessons you can learn from on your own.
Strategy Sessions are here when you want personalized guidance, a second set of eyes, and honest feedback on what you’re building.
Either way, my goal is simple: for you to walk away with more clarity, more confidence, and something you can actually use.
Because in coffee, there’s always something new to learn - and if you’re building a coffee business, there’s a smarter way to do it than guessing your way through every decision.
Barista
For over a decade and counting
Founder of Sips
Est. 2024
Coffee Educator
Teaching people about coffee every chance I get
"Stefania was incredibly professional, organized and thoughtful during our 60-minute session. She'd even taken the time to research competition and demographics in my area.
She was able to distill all of my ideas down to only the best, make helpful and personalized suggestions, and field all of my questions with the patience, positivity and enthusiasm of a best friend with decades of experience and insider industry knowledge. She is a must-hire consultant for any aspiring coffee shop/cart owner!"
-Anne G., Rebel Daughter Cookies & Cafe
Let's dive into the Notes!
Each Coffee Note is designed to teach one topic well. Short, practical lessons that fit into your day, paired with downloadable guides and simple quizzes to help everything stick.
Plus, lifetime access to the Coffee Notes Community and the ability to connect with other coffee lovers.
Whether you're trying to land your first barista job or build a coffee business of your own, my goal is simple:
Give you practical, high-level knowledge you can actually use.
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