Menu & Operations Audit

Menu & Operations Audit

$575.00 USD
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Menu & Operations Audit

Menu & Operations Audit

$575.00 USD

$575 • 90 Minutes

For coffee founders who want to simplify their menu, strengthen their workflow, and make their business easier to operate.

A great coffee menu should feel exciting to the customer and realistic behind the bar.

If your menu has too many drinks, too many syrups, too many seasonal ideas, too many customizations, or too many moving parts, it can quickly become hard to train, hard to execute, and hard to scale.

This 90-minute audit is designed for founders who already have a menu, concept, or business plan and want a sharper operator lens before launching, relaunching, or scaling.

We’ll look at your menu direction, beverage program, workflow, customer experience, and operational complexity so you can make smarter decisions before they become expensive problems.

Who this is for

This audit is best for you if:

  • You already have a draft menu or concept
  • You’re opening a café, cart, truck, or trailer
  • Your menu feels too big or unclear
  • You’re not sure what should be core vs seasonal
  • You want to understand what could slow down service
  • You need help simplifying before you launch
  • You want feedback from someone with a barista-trained and founder-minded perspective

What you’ll walk away with

By the end of the audit, you’ll have:

  • A clearer menu direction
  • Recommendations on what to keep, cut, simplify, or rethink
  • A better understanding of your core vs seasonal offerings
  • Feedback on drink complexity and bar workflow
  • Operational red flags to address before launch
  • A clearer sense of what your team would need to execute consistently
  • A short post-call recap with key recommendations and next steps

What we can cover

Depending on your needs, we may review:

  • Draft coffee menu
  • Signature drink ideas
  • Syrup/flavor strategy
  • Cold foam and add-on strategy
  • Core vs seasonal menu structure
  • Drink count and menu organization
  • Customer experience
  • Bar workflow
  • Staffing implications
  • Equipment category considerations
  • Launch menu priorities
  • Operational and ingredient bottlenecks
  • Menu clarity and positioning

How it works

  1. Choose your session time and complete checkout to hold your time slot.
  2. You’ll receive a confirmation email with your booked time slot. I will reach out to you personally after that with a short questionnaire for you to fill out ahead of our session.
  3. Send any relevant materials before the session, such as your draft menu, concept notes, website, Instagram, floor plan, or product list.
  4. I’ll review your materials before the call.
  5. We’ll meet for 90 minutes and audit your menu, workflow, and operational direction.
  6. After the call, you’ll receive a short recap with key recommendations and next steps.

Please note that this is a live strategy session - while we'll cover as much as possible during our time together, implementation work, ongoing consulting, or custom projects are quoted separately.

I can't wait to review your concept and help you take the next step!

Frequently asked questions

Do I need to have a finished menu?

No. A draft menu, list of ideas, or rough concept is enough. This is meant to help you refine the direction before you finalize everything.

Can you help me decide what to cut from my menu?

Yes. That is one of the biggest benefits of this audit. We’ll look at what feels essential, what may be creating complexity, and what should be saved for seasonal specials, events, or a later phase.

Can we talk about seasonal drinks?

Yes. We can talk through how many seasonal drinks to offer, how often to rotate them, and how to build a seasonal menu without exhausting your team or confusing customers.

Can you help with pricing?

We can discuss pricing direction and what to consider, but this audit does not include full costing or margin analysis. If you want every drink costed out by ingredient, that would be a separate project.

Can you review my equipment plan?

Yes, from a workflow and menu perspective. I can help you think through whether your equipment direction supports the menu you want to execute. Final specs should be confirmed with an equipment supplier, technician, contractor, and local health department.

What does this session NOT cover?

This audit does not include:

  • Full recipe development
  • Recipe testing
  • Final drink costing
  • Full equipment quote/spec list
  • Legal, permit, or health department guidance
  • Full floor plan design
  • Staff training manual
  • SOP creation
  • Ongoing support after the call
Will I get notes after the call?

Yes. This audit includes a short post-call recap with key recommendations and next steps. It is not a full strategy deck, but it will give you a clear summary of what we discussed and what to prioritize.

What if I need more support afterward?

If deeper support makes sense, I can recommend a next step after the session. That may be a custom consulting package tailored to your specific business needs. Reach out via the form below and let's discuss it further!

What is your cancellation / reschedule policy?

All sessions are paid in advance to reserve your time.

You may reschedule your session one time with at least 24 hours’ notice by emailing Hello@StefaniaMarzelia.com.

Reschedule requests made with less than 24 hours’ notice are not guaranteed and may be treated as a missed session.

No-shows are non-refundable.

If you arrive late, we’ll use the remaining time in your scheduled session, but the session will still end at the original time.

Because these are live strategy sessions with limited availability, booked sessions are non-refundable. In the case of an emergency, please email me as soon as possible and I’ll do my best to accommodate you.

Because this session includes pre-call review, materials should be submitted at least 48 hours before your session whenever possible. Materials sent late may limit the depth of pre-call review.

Looking for more support?

Reach out to me below and let's discuss what you're looking for based upon your unique business needs.

Please Note

My recommendations are based on coffee, barista, customer experience, brand, and business strategy. I do not provide legal, financial, permitting, architectural, plumbing, electrical, or health department compliance advice. Please confirm those details with the appropriate professionals in your city, county, or state.